Find what’s leaking.
Launch what grows revenue.
Nelos finds the leaks across your funnel, customer segments, offers, creative, paid channels, website, and attribution, then builds and runs the experiments most likely to grow gross profit.
Built first for Shopify and ecommerce brands. It also works for lead-based businesses like dentists and dealerships, as long as there's enough data to see what happens after the click.
Most businesses optimize pieces.
Revenue comes from the system.
Ads, website, offers, sales follow-up, customer segments, and attribution all move {{ growthNoun }}. But most companies manage those pieces separately, so none of them are learning together.
The ads live in one place. The website sits somewhere else. The CRM has the lead data, Shopify has the orders, and the platforms both claim credit. The result: misleading reports, generic funnels, weak experiments, and no clear answer to what is actually growing the business.
The full path from attention to revenue.
Not one lever. Every lever that decides whether spend turns into profit.
Customer segments
Who is most valuable, what they care about, and the buying path they need.
Messaging & positioning
Which claims, hooks, benefits, and objections matter to each segment.
Offers & promotions
Which offer moves revenue without destroying margin.
Funnels & landing pages
Which page, product path, booking path, or checkout should exist.
Creative & ads
Static, video, and UGC-style concepts, scripts, and hooks for each experiment.
Paid acquisition
Meta and Google management, for when paid traffic is the right lever.
Follow-up
Email, SMS, cart recovery, lead nurture, reminders, missed-call recovery.
Attribution & measurement
Clean reporting against gross profit, closed revenue, new customers, and lift.
Weekly experiments
A continuous loop of what to test, build, launch, and learn.
Better experiments start before launch.
Before we spend budget or build around a new idea, Nelos pressure-tests the decision with customer focus groups. Not just for ads, but for the whole system.
That could mean validating a landing-page message, an offer, a product angle, a customer segment, a bundle, an email flow, or an entire funnel concept.
Turning nurses into a revenue experiment.
The ad is only one piece. The revenue experiment is the whole path, shown here for a footwear brand with real Shopify data.
Segment insight
Nurses care about long shifts, comfort, support, and durability. They're on their feet all day.
Hypothesis
A nurse-specific buying path converts better than sending healthcare workers to a generic collection.
Validation
Pressure-test the message, offer, product angle, page direction, and creative before launch.
Build
Create the landing page, product path, offer, follow-up, and creative.
Launch
Run the experiment through Meta, Google, email/SMS, retargeting, or onsite merchandising.
Measure
Track conversion, new-customer CAC, revenue, gross profit, repeat purchase, and lift.
Stop confusing captured demand with created demand.
Platform-reported ROAS doesn’t tell you what created growth. Nelos separates the two so you can invest in what actually increases revenue.
Demand capture
Useful, but it's demand you already had. Easy to over-credit.
Demand creation
This is the growth that wasn’t there before. It’s where budget compounds.
The same system works anywhere revenue can be measured.
Shopify gives us the cleanest data, so it’s the easiest place to start. But Nelos also optimizes lead-based businesses where the path from click to revenue is trackable.
Ecommerce & Shopify
Optimize customer segments, product paths, landing pages, offers, cart recovery, paid acquisition, and gross profit.
See ecommerce optimizationDentists & local healthcare
Optimize service-specific funnels, calls, forms, booking rates, no-shows, treatment acceptance, and patient revenue.
Talk to us about dental funnelsDealerships
Optimize inventory campaigns, vehicle pages, lead quality, appointments, showroom visits, sold units, and gross profit.
Talk to us about dealership funnelsNot another ad agency.
A revenue optimization partner.
NelosStart with a Revenue Leak Audit.
We go through your funnel, ads, creative, attribution, segments, landing pages, offers, and current experiments, then show you where {{ growthNoun }} is leaking and what we’d test first.
Tell us where to look first.
Send the basics and we’ll follow up with the right next step. This goes to the same Nelos backend notification flow as the other lead forms.
Questions we get before the audit.
Is Nelos an ad agency?
No. Ads are one lever. Nelos is a revenue optimization partner. We find where the whole system leaks, validate the best bets, then build and run the experiments that improve gross profit or closed revenue. If you only want creative, that lives on the ads page.
Do I need to be on Shopify?
No, but it’s the cleanest place to start. Product, customer, margin, and conversion data are easiest to act on there. We also work with lead-based businesses like dentists and dealerships where the path from click to closed revenue can be tracked.
What is the focus group layer?
Before spending budget or building around a new idea, we pressure-test the decision with customer focus groups, whether that's an ad, an offer, a page, a message, a segment, a product path, follow-up, or a whole funnel. It produces a Bet Map: a ranked view of what to test first. Live testing still decides the winner.
What do you measure success against?
Gross profit after COGS for ecommerce, closed revenue for lead-based businesses. Plus new vs returning customers, brand vs non-brand search, segment-level revenue, lead quality, show rate, and experiment-level lift. Not platform-reported ROAS.
How do we start?
With a Revenue Leak Audit. We map where revenue is leaking and hand you the first three experiments plus a 90-day roadmap. From there we build and run the loop with you.
Find what’s leaking. Launch what grows revenue.
Start with a Revenue Leak Audit. You get a map of where revenue is leaking and the first experiments worth running.